Our Story
Fashion is Confidence
Who We Are
Where Style Meets Soul
MIMIS FASHION was born from a simple belief: every woman deserves to feel extraordinary in what she wears. Founded in 2018 by designer Mimi Sharma, our brand started as a small boutique in Mumbai and has blossomed into a beloved fashion destination for women across India.
We create clothing that celebrates the modern Indian woman — bold, graceful, and unapologetically herself. Our collections blend contemporary silhouettes with timeless craftsmanship, using fabrics sourced from the finest mills across India and beyond.
From casual kurtis to statement ethnic wear, from flowy western dresses to power blazers — every piece tells a story. Our story is one of passion, artistry, and an unwavering commitment to making you feel your best.
100K+
Happy Customers
500+
Styles Designed
6
Years of Fashion
50+
Expert artisans in our team
What We Stand For
Our Core Values
Made with Love
Every piece is crafted with careful attention to detail and genuine passion for fashion.
Sustainability
We use eco-friendly fabrics and sustainable packaging to protect our planet.
Premium Quality
From sourcing to stitching, we maintain the highest standards at every step.
Ethical Fashion
Fair wages and safe working conditions for every artisan in our supply chain.
Our Journey
6 Years of Fashion
Founded
Started as a home-based boutique in Mumbai
First Collection
Launched "Bloom" — sold out in 48 hours
Online Store
Launched online with nationwide delivery
50,000 Customers
Reached 50k happy customers milestone
Sustainability
Switched to 100% eco-friendly packaging
Growing Strong
100,000+ customers across India & beyond
The People Behind
Meet Our Team
Mimi Sharma
Founder & Creative Director
15 years of fashion experience, former designer at India Fashion Week.
Priya Kapoor
Head of Design
NIFT graduate with a passion for contemporary Indian aesthetics.
Aisha Malik
Head of Styling
Personal stylist and fashion influencer with 200k+ followers.
Award-Winning Fashion
Recognised as India's Top 10 Emerging Fashion Brands 2023, Best Women's Fashion Startup 2022, and featured in Vogue India and Elle Magazine.